METAN Development Group LLC (Metan) and The Hollywood Reporter have inked a deal to develop programming content for the international marketplace, beginning with native Asian and Russian television audiences throughout the world.
The announcement was made today by Metan Chairman and Co-founder Martin Pompadur and Eric Mika, Publisher The Hollywood Reporter and VP of Nielsen Entertainment & Media Group.
METAN, which is a new production acquisition and distribution venture set to provide cost-effective pop-culture newsmagazines and other Hollywood content throughout the Chinese market and Russia, is positioned to be the syndicator of choice for Hollywood suppliers seeking a local ally in the emerging Asian and Russian markets.
Sealing its first major deal with The Hollywood Reporter, the companies will co-produce “The Hollywood Reporter,” a daily, 15-minute branded entertainment news show in the country’s native language, featuring news anchors reporting from studios in China and Russia, with support from field reporters throughout the United States. Ford model and spokesperson Jenia Tanaeva will host the Russian version of the show and the host for the Asian version has yet to be named. The show’s content will take a unique country specific approach to each market’s audiences tastes and needs with news stories selected based on local appeal, featuring a minimum of 20% localized content.