THR, METAN Ready For Their Close-Up in Asia

The Hollywood Reporter has inked a deal with new producer-distributor METAN to jointly develop showbiz content for the international marketplace, beginning with Asian and Russian TV audiences.

The agreement was unveiled by METAN chairman Martin Pompadur and THR publisher Eric Mika.

To begin with, the companies will co-produce “The Hollywood Reporter,” a daily 15-minute branded entertainment news show customized for different local territories, featuring anchors reporting from studios in China and Russia with support from field reporters throughout the U.S.

Ford model and spokesperson Jenia Tanaeva will host the Russian version; the host for the Asian version has yet to be named.

The show’s content will take a country-specific approach to each market, featuring a minimum of 20% localized content, with news stories selected based on local appeal.