As of late Chinese outward investment (COI) has brought on excitement and concern across the globe. It’s no different with respect to COI in the United States amongst the public and congress, who has been receiving COI for many years but remains anxious about future Chinese relations.
Of late, much of the focus has been on COI in the entertainment and leisure sectors.
Apprehensions range from Chinese “theft” of IP and American media companies have edited the content of films to suit Chinese preferences. As the Chinese audiences come to wield more power over the global development of the movie market, they are raising their demands on the cinematic experience. Earlier this year, for example, cinema-goers reacted with fury over the release of so-called fake 3-D movies. It is a pressing problem in the US, with Xenophobia rising as a hot topic amongst the 2016 US presidential debates.
Transparency is needed, and maybe America needs to worry more about strenghening ties and international relations than their content being slightly altered. A shift in mindset could be healthy to the American public, as we continue to open up to COI. It can greatly benefit the US by buying into the second largest movie market in the US as Hollywood films have profited in China in recent years, even when they have failed domestically.